Frequently Asked Questions

Question 1

What types of brands do you work with?

Accepted Answer

We work primarily with CPG brands — especially teams launching a new product or tightening an existing one. We're selectively open to non-CPG work when the fit aligns with how we build.

Question 2

What makes Stratiform different?

Accepted Answer

Most brands end up stitching together separate freelancers and vendors, and the pieces never quite line up. We design brand, packaging, and digital as one connected system, built by one team — so everything works together from day one and stays consistent as you grow.

Question 3

Do I have to commit to everything at once, or can we start with one piece?

Accepted Answer

You can start wherever you need to. Each part of what we do stands on its own, but it's all designed to connect — so anything you add later fits the system instead of fighting it.

Question 4

How much do projects cost?

Accepted Answer

Every project is priced around its scope and complexity, so the work fits your goals rather than a fixed package. We'll walk through the right approach for your product on our intro call.

Question 5

What does "strategy-first" actually mean?

Accepted Answer

We don't start with visuals. We start by defining positioning, audience, and competitive context — so every design decision reflects a clear direction instead of surface-level trends.

Question 6

Why does strategy come before design?

Accepted Answer

Design that isn't anchored to a strategy just looks good — it doesn't do anything. Leading with strategy means every choice has a reason behind it and earns its place.

Question 7

What if I already have a clear sense of my positioning?

Accepted Answer

Even better. We'll pressure-test what you have and build on it, rather than starting from scratch.

Question 8

What do you mean when you talk about building a "system"?

Accepted Answer

Your brand, packaging, and digital presence are designed to work together as one cohesive whole — not disconnected pieces that happen to share a logo. That's what keeps everything feeling intentional as your product line grows.

Question 9

What's it like working with Stratiform?

Accepted Answer

Structured, collaborative, and clear. You'll always know what's happening, when your input is needed, and what comes next.

Question 10

What does your process look like?

Accepted Answer

Four phases: we align on goals and scope, design across every surface with strategy leading, gather your feedback at defined checkpoints, then deliver a complete, launch-ready system.

Question 11

How involved do I need to be?

Accepted Answer

You review and respond at clear checkpoints — enough to keep the work aligned, without it taking over your week. We handle the heavy lifting in between.

Question 12

How long do projects take?

Accepted Answer

It depends on scope, but every project is phased to keep momentum without rushing decisions. We'll give you a realistic timeline once we've aligned on what you need.

Question 13

How do revisions and feedback work?

Accepted Answer

Feedback happens at defined review points built into each phase, so changes are intentional and the project keeps moving. We'll outline exactly how that works in your proposal.

Question 14

Can you work with what we already have?

Accepted Answer

Often, yes. We can build on existing assets where they're working, or recommend changes where a weak foundation would hold you back later.

Question 15

Do you handle compliance and regulatory requirements?

Accepted Answer

Final responsibility for the claims you make and the regulatory sign-off stays with you and your manufacturer, who know your formulation and testing best.

Question 16

Do you handle copy and messaging, or just the design?

Accepted Answer

Both. We shape messaging, hierarchy, and content flow so your brand communicates clearly — not just looks good.

Question 17

What platforms and tools do you build on?

Accepted Answer

For websites, we primarily work in Shopify and Webflow — the right balance of flexibility and easy management for modern brands.

Question 18

Can you create product visuals before our product is finalized?

Accepted Answer

Yes. We can work from dielines, prototypes, or early specs, then refine the visuals as final details come together.

Question 19

Can you support multiple products, flavors, or variations?

Accepted Answer

Yes. We build systems that let new SKUs and variations expand without losing brand cohesion.

Question 20

What do I walk away with?

Accepted Answer

A complete, organized system — everything delivered cleanly and ready to use, extend, and build on as your brand grows.

Question 21

Will I be able to manage things myself afterward?

Accepted Answer

Yes. We build with usability in mind and hand over a structure you and your team can manage without constant technical support.

Question 22

What if I need help down the road?

Accepted Answer

We're here. Whether it's a quick question or a new phase of work as your product line grows, you can reach out anytime.

Frequently asked questions

General

Our approach

Process & working together

Scope & capabilities

After launch

Have a project in mind?

We sharpen the strategy, design the system, and get you to market.
Book an intro call