RZN Nutrition
Next-gen pre-workout
Client:
RZN Nutrition
Year:
2025
Type:
Strategy
Creative direction
Branding
Packaging
Web design
A new standard in functional pre-workout, embracing the power of simplicity.
Project description
RZN Nutrition set out to challenge a category that had grown overstimulated and over-engineered. We led with strategy to define a positioning rooted in clarity, trust, and functional performance, then built a complete brand and product system around their flagship pre-workout, Core5 — designed for athletes who care about what goes into their bodies.
Identity, packaging, website, and product visuals were designed as one connected system: packaging that reads confidently on shelf, a product-first site that reduces friction to purchase, and photoreal renders ready for launch. The result is a brand that feels credible from day one and stays consistent as RZN scales.
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